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As London Fashion Week kicks off this Friday 15th September , it seems that shopping for clothes has never been simpler. In , the online fashion market will increase Over the past five years, sales of online fashion have soared, doubling in value since But while online fashion sales continue to show spectacular growth, overall sales of clothing are forecast to grow by just 1. The way consumers are shopping for clothes and shoes is changing; there is a buy-now, wear-now mentality and a desire to shop for clothes however and whenever they want, with consumers demanding convenient shopping that fits around their busy lifestyles.
Usage and trust in online retailers is still growing. Many of the pure play fashion retailers are still immature businesses and have a degree of novelty value, which is helping to drive sales. Retailers are continuing to invest in offering mobile-ready sites. As smartphones become an everyday part of life, brands should assume that their audience have a connected device at their fingertips at all times, ensuring accessibility anytime, anywhere. As sales of online fashion rise, retailers are looking to find the right balance between the costs incurred for deliveries and returns and ensuring the process is convenient and cost-effective for shoppers.
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What to buy now. The fashion parade of Princess Eugenie's wedding was more elevated than Meghan and Harry's, but also more relatable Lisa Armstrong. From hat disaster to perfect modern princess:
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